Tamsyn Barker

Managing Director, FIRST

Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency FIRST and driving business growth internationally. With over 25 years' in the experiential marketing space across Australia, Asia, and the UK / Europe, she possesses a keen understanding of the cultural nuances that drive success for brands. Tamsyn also leads the global FIRST ESG initiative, Paramount – a dedicated project team with a core focus on the development and integration of the agency's sustainability strategy and ESG performance and reporting. Tamsyn is passionate about design and when not working, enjoys time pursuing the arts and equestrian sports.